Photos: When these feminists protested the Miss America pageant, the bra-burning myth was born

The Atlantic City march was nationwide news

Members of the National Women’s Liberation Party protested the Miss America Pageant in Atlantic City, N.J. on Sept. 7, 1968. (AP Photo)

In September 1968, around 400 feminists agreed, protesting the Miss America pageant in Atlantic City, New Jersey. Demonstrators clogged the storied boardwalk abutting the convention center, picketing the pageant with sardonic signage and a “Freedom Trash Can” into which they tossed objects symbolizing female oppression, including cleaning products, high heel shoes, makeup and hairspray, copies of Playboy and Cosmopolitan, girdles, and bras. (This is the origin of the “bra burning” feminist trope, though none of the objects in the trash can were actually set on fire.) At one point protesters crowned a live sheep Miss America, likening the pageant to judging livestock at a county fair.

Protestors tossed items into the Freedom Trash Can. (Alix Kates Shulman/Duke)
(Alix Kates Shulman/Duke)
Protestor Robin Morgan chatted with a police officer. (Alix Kates Shulman/Duke)
Bras were dropped, but not burned at the protest. (AP Photo)
(AP Photo)
(Alix Kates Shulman/Duke)

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Photographer + writer. Former Timeline picture editor.

News in Context

Written by

Photographer + writer. Former Timeline picture editor.

News in Context